Hi, Kate here.

I’m a freelance creative strategist and paid ads creative based in Leeds UK. I work with established agencies and brands across the UK and US. My work sits across paid social and organic social strategy and I slot in where teams need senior thinking that is still hands on.

My background spans organic, paid and content strategy. It has given me a hybrid skillset that supports the full paid ad creative process. Most of my project work now is in paid ads where I develop fun and original big picture ideas that become the backbone of wider creative concepts. Creative is the growth lever for paid ads and I build concepts that reflect that.

My remit and skillset is broad and I also work with brands on wider social consultancy projects when they need direction. I am incredibly detail oriented and I enjoy making key information simple through clear copy.

My process is informed by strategic thinking, data and a strong understanding of how customers behave. Ideal customer prorfiles guide the decisions I make and when you know exactly who you’re speaking to it becomes much easier to build high performing ad creatives that solve your customers problems.

If you’d like to work together you can get in touch with me here.