A note from Kate

Kate, freelance UGC creator and social media strategist from Leeds, UK, 2025, smiling at a wooden table while holding a white cup. Dark-haired with hoop earrings, surrounded by pink and red stars, with a window in the background.

Hi, Kate here

I am a senior freelance creative strategist based in Leeds, UK. I work with established brands and agencies across the UK and US and my trading name is Gretta Studio.

My core specialism is paid social creative. The strategy, concepts and creative iteration that drive CPM, CTR and ROAS on Meta and TikTok. But my background is in organic social, content strategy and brand work which ultimately means I have that big picture thinking.

Most of my work generally sits in one of three lanes 1) hands on paid social creative for ecommerce and DTC brand 2) organic social strategy and consultancy for in house teams that need senior direction and 3) fractional creative leadership for founders and marketing teams that are scaling at pace. I am very comfortable being the most senior creative voice in the room or slotting in alongside an existing team.

My processes are always informed by strategic thinking, data and a strong understanding of how customers behave. ICPs guide the decisions I make… when you know exactly who you’re speaking to, it becomes much easier to build creative that solve your customers’ problems.

If you’d like to work together, get in touch here.

Work with Kate