I am a freelance senior social media strategist, social first creative and brand copywriter in West Yorkshire and support established lifestyle brands in the UK and US with their social channels.

I love coming up with big picture creative ideas and seeing them through into paid and organic content. One of my absolute favourite things to do for brands to really move the needle organically and grow and engage their community is create a signature, repeatable TikTok series - (humble brag I have over 40k followers on my own TikTok page!).

I also love to write copy that speaks directly to brands’ ideal customer profiles (whether that is Gen Z, Millennials, Gen Alpha, Gen X and beyond!). Knowing exactly who you’re talking to makes creating content way easier and I help brands get that nailed.

My social media marketing services journey began over 6 years ago in user generated content and I have now collaborated with over 300+ brands. It brings me a big ol’ dollop of joy to work collaboratively with in house teams to ideate, plan and execute campaigns that feel unmistakably on brand.

Services I offer are:

Freelance social media consultant & strategy services, Creative direction for social first campaigns, Paid social creative strategy (UGC ads), content creation and brand copy & content writing services.