Services

Performance led ad creative for brands & agencies.

My services are for brands and agencies that want fresh statics, short form paid ads videos and copywriting, all of it built to test, learn and scale across paid and organic social.

  • If you are running ads but not seeing the results you want, I will build a paid social system

    ✔️ Audience research & smart targeting

    ✔️ Customer profiles, ICPs & segmentation

    ✔️ Pain point & motivation mapping

    ✔️ Brand USPs & paid ad angles

    ✔️ Creative concepts, variations & ad copy

    ✔️ Awareness‑stage messaging matrix

    ✔️ Creative optimisation

    ✔️ Performance reviews & insights

  • My services help your brand or your clients’ sound consistent and clear across key touch points like websites, landing pages, ads, emails and social content.

    ✔️ Tone of voice guide that keeps teams and channels aligned

    ✔️ Campaign copywriting for ads, landing pages, emails and social posts

    ✔️ Content strategy including clear pillars, platform specific formats for LinkedIn, Meta, Instagram, TikTok and other key channels relevant to B2C‍ & DTC brands

    ✔️ Conversion focused messaging recommendations for key pages

    ✔️ Performance review & optimisation to refine messaging based on what’s resonating

  • ✔️ Organic social strategy - full brand audit, audience & persona breakdown, organic social SWOT, competitor research platform goals and more

    ✔️ Social media consultancy - account audits, competitor analysis, growth recommendations & best practice guidance for ongoing improvement

    ✔️ Performance review & optimisation - review what is working over LinkedIn, Meta, IG, TikTok etc then refining your strategy accordingly

    ✔️ Creative art direction platform specific out of the box creative ideas

    ✔️ Content creation for global/ecom brands‍ ‍

Work with Kate

Why brands work with me

01. Hybrid expertise across organic, paid and strategy

02. Distinctive concepts informed by big picture thinking & strategic brand understanding

03. Brand & customer understanding informed by ICPs

04. Creative problem solving with fast & thoughtful iteration

05. Strong UGC background

Results I deliver

✔️ Creative ads built to test, learn and scale

✔️ High volume creative inspired by human psychology & supported by AI tools

✔️ ICP informed messaging & creative angles

✔️ Built to optimise CPM, CTR and ROAS

✔️ Competitor & customer research to uncover fresh opportunities

✔️ Psychology driven thinking that strengthens your brand story

✔️ Pacey iteration and optimisation to keep performance moving

✔️ Access to a trusted UGC creator pool for authentic and high performing content

CONTACT KATE